THE BRIEF
We created a visual identity for IUCN rooted in nature and conservation, bringing the organization’s mission to life through its two taglines, “Unite for Nature” and “Home of the Union.”
The evolving typographic system incorporates native wildlife, flora, and landscapes into bold letterforms, transforming words into visual stories that celebrate the biodiversity of each COP host region.
By keeping select letters consistent while adapting others to reflect each location, the identity balances continuity with a unique sense of place. This approach celebrates biodiversity and reminds audiences of the natural world these global conversations seek to protect.
SERVICES
Art Direction
Visual Identity
Congress Pavilion Design
Creative Visualization
Project Management
COP17 UNCCD
Ulaanbaatar, Mongolia
Ulaanbaatar, Mongolia
COP17 CBD
Yerevan, Armenia
Yerevan, Armenia
COP28
Dubai, United Arab Emirates
Dubai, United Arab Emirates
Event tagline transformed
into key art
into key art
COP16 UNCCD
Riyadh, Saudi Arabia
Riyadh, Saudi Arabia
COP16 CBD
Cali, Colombia
Cali, Colombia
Nature and humanity unite in a visual story of belonging and connection.